How it Works
The new generation of topical pain cream.
Inspired by nature, clinically proven.
awaye™ embodies a new generation of relief from chronic and acute pain. Its unique formulation combines two active ingredients, capsaicin and ß-caryophyllene, acting on the endocannabinoid system and working in perfect synergy with the body to provide an effective pain relief.
and clinically proven to reduce pain.
awaye™ is non-addictive, non-irritating,
and approved by Health Canada as a natural health product.
There are a number of pain defense systems that operate in the body. One of them is called the Endocannabinoid System or ECS for short. The ECS is a complex system of internal communication. It is present throughout the body and interacts constantly with other systems, including the endocrine, immune, circulatory and lymphatic systems. It consists of cannabinoid receptors called CB1 and CB2, located on the surface of cells, as well as molecules named “endocannabinoids”, which humans produce naturally and that are able to bind to these receptors. This specific link, such as a key opening a lock, will activate various reactions within the body. The main function of this system is to react to different “stresses” in order to allow the internal environment to maintain its equilibrium state, which is called homeostasis. The latest research shows that alteration of ECS function can contribute to pain and inflammation.
What separates awaye™ from other topical analgesic products currently available on the market is its unique dual action formula that specifically targets the body's endocannabinoid system.
The first agent in awaye™, ß-caryophyllene, is a natural dietary cannabinoid compound found in several essential oils, including rosemary, oregano, hops, cloves, cinnamon, black pepper and cannabis. It is one of the first currently known natural compounds acting specifically on the CB2 receptors, hence its ability to activate the endocannabinoid system for the relief of pain and inflammation.
The second agent, capsaicin, is the active component of cayenne pepper (Cap- sicum annuum/frutescens). Used externally, it blocks certain chemical messages of the body (substance P, agent present in the peripheral nerves), which normally transmit the sensation of pain. In addition, its “heating” action stimulates local circulation by bringing blood to the surface of the skin, improving oxygenation and enhancing the elimination of toxins, thus reducing local tissue congestion.
First of its kind, this novel formulation is therefore able to fight pain in two complementary ways.
The location of CB1 and CB2 receptors in the body